About Us

Sierra Belle: Trendy. Chic. Confidence-Boosting.

Sierra Belle has been bringing all the fashion vibes to Reno since Black Friday, 2015—right in the heart of MidTown at The Sticks Shopping Center. We’re all about curating the perfect mix of everyday basics and trendy statement pieces that make you feel amazing. Whether you’re looking for a killer outfit for a night out, something cute for brunch with the girls, or an effortless everyday look, we’ve got you covered.

💖 Our Mission
We want everyone who walks through our doors to leave feeling better than when they arrived. Shopping should be fun, empowering, and stress-free—like getting styled by your bestie!

✨ Our Values
At Sierra Belle, YOU come first. We’re here to help you find pieces that make you feel confident, stylish, and ready to take on the world. Our team is dedicated to creating a warm, welcoming, and fun shopping experience that keeps you coming back for more!

So, what are you waiting for? Come shop, vibe, and get styled with us! #ShopSierraBelle