Simple. Affordable. Trendy. Chic.

When the owner first moved to Reno in 2011 from Los Angeles, one of the first things she noticed was how much she missed the fashion from back home. Wanting to find styles similar to what she was used to seeing in the small trendy boutiques of Southern California at an affordable price, she found the search difficult in the heart of Northern Nevada and saw that other women she talked to had the same problem.  She decided to create her own boutique with the goal of bringing the latest fashion trends to Reno’s MidTown District after seeing an open space while having breakfast at the neighboring Two Chicks.

Sierra Belle first opened its brick-and-mortar doors on Black Friday, November 27, 2015 and has been serving Reno’s fashion needs at the Sticks Shopping Center in MidTown ever since. Shop all the latest styles in simple and chic dresses, tops, bottoms, accessories, and shoes! #shopsierrabelle

Sierra Belle Vision
To empower everyone who walks in our doors by making them feel unique, special, and welcome!

Sierra Belle Values
At Sierra Belle, our #1 priority is our customers. We want everyone who visits our boutique to feel like they are being dressed by their best friend, that is why we make an effort to provide the best environment for them to shop and keep coming back.

Shop our store to find the latest in unique boutique style and trends.